Web Business - Is It for Me?



Is it possible for me to create a web business or am I just wasting my time and money? If you are even remotely thinking about it, those are the normal thoughts that first come into people's minds and are generally followed by a string of other pertinent questions. However a little more thoughtful thinking may yield more profitable long term results.


Having your own web site is well and good. You have a virtual store front where potential customers can see your content, product or service. Getting traffic is important - visitors are a finicky bunch and they can take you or leave you.


With ad:tech San Francisco coming up in a couple of weeks, I thought it would be a good time to write an updated post on getting the most out of industry events. Over the years I have been to a lot of conferences and trade shows. Attending various industry events can be a great way to stay up to date on new developments in the space, meet with current and potential business partners, and drive new business. But, getting the best return on your trade show investment (time and money) takes more than just showing up at the show on opening day and hoping for the best. So, I here a few ideas to help you get the most out of ad:tech San Francisco or whatever your next trade show happens to be.